Launch campaign · CGI film
Hometer: Square metres in your phone
A launch campaign for Hometer: square metres in your smartphone.
Background
Hometer is a new service for finding real estate in Europe. Its unique feature is the Matterport system, which 3D-scans properties and offers virtual tours of every flat and house in the Hometer database.

Task
Create a communication campaign about the key advantages of the new service: 3D scanning of properties and 3D tours.
Idea
Looking at the service, we realised Hometer has already scanned thousands of square metres and made them so compact they can literally fit in your smartphone. Very convenient.
The launch message: Hometer, square metres in your smartphone.
Visual trick
To show how Hometer works, we built a consumer journey right into the smartphone.
Watch filmConcepts

Film production
Just as Hometer scans square metres, we 3D-scanned a human hand to create the model for the film and the key visual. Both were produced by our in-house department, Looma Production.
Key visual for OOH & digital



- Client
- Hometer
- Creative agency
- Looma
- Production
- Looma Production