Launch campaign · AI film
Funju. Made for fun
Strategy and creative concept for the launch of Funju, the first Ukrainian soju. The whole cycle, from idea to final execution, was delivered by our in-house AI production unit.
Noodles, K-pop, dramas and soju: Korean culture is rapidly conquering the world. That origin became the product’s key point of difference.
Funju is a new, un-boring drink made for fun. Its lightness and pleasant, unusual taste bring new sensations and pull you out of routine.
In the launch campaign we turned this insight into a vivid image: Korean culture literally bursts into the heroes’ lives as a surreal mini K-pop band that gets the party going in seconds.
Funju brings that special fun right into your glass, because Funju. Made for fun.
Watch filmThe film was made by our in-house production department, Looma AI. Modern technology let us deliver the idea as a music video shot in one take.
“Not long ago an idea like this required an expensive shoot and post-production, and a film like this started at $100,000. For many clients such budgets were out of reach, so the boldest ideas were dropped at the start. With the latest AI technology and our experience in classic production, we can now bring the boldest ideas to life in short timelines, cutting production costs up to ten times.”
Serhii Prokopchuk, Creative Director, Looma
One of the hardest challenges in projects like this is keeping the characters consistent through the whole film and building seamless transitions. For the 30-second spot we generated around 100 music files, 800 images and over 200 video shots, about three weeks of team work.
The idea also became a key visual for OOH and digital channels.
- Client
- Funju
- Brand manager
- Maria Diatchenko
- Agency
- Looma
- Production
- Looma AI
